Specialty Program Group welcomes new director of promoting

Specialty Program Group welcomes new director of marketing

Specialty Program Group, LLC (SPG) has tapped Eli Orozco as its new director of promoting.

As the brand new director of promoting for SPG, Orozco will lead the holding firm’s companies in advertising technique and digital transformation. He'll report back to SPG chief gross sales officer Chris Lamitola.

“Eli brings deep experience in digital advertising and has intensive expertise growing digital advertising methods and training advertising groups at a worldwide scale,” mentioned Lamitola. “He will likely be a real asset to SPG and our corporations as we improve our digital advertising capabilities.”

“Eli’s experience in digital technique and implementation will likely be precious to our management workforce as we strengthen our digital focus,” added SPG president and CEO Chris Treanor.

Orozco has greater than 18 years of expertise in mission administration, digital advertising, advertising technique, branding and advertising operations. He beforehand served as advertising director at Bretford, a cellular options supplier. He was additionally the founder and head of promoting operations at EXPLORE VDG, a journey company service devoted to luxurious holidays in Valle de Guadalupe, Mexico. Orozco has additionally held a number of different positions in advertising technique and demand era.

Learn extra: Specialty Program Group swoops for CM&F

Late final yr, SPG acquired CM&F Group, a digital supplier of healthcare legal responsibility insurance coverage. In accordance with SPG, the acquisition is a part of its technique to change into an business chief in digital insurance coverage for specialty markets.

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