How prime advisor grew her apply by 43% in 2021

The Vancouver-based Wong Group grew its shopper belongings beneath administration for its excessive web value purchasers by 43% final yr, however its annualized progress charge has been 20% per yr for the previous 5 years.

Wong mentioned her workforce focuses on a number of key pillars. They wish to construct purchasers’ resilience, so that they really feel financially sturdy and secure, even throughout turbulent occasions, and advisors don’t need to be react to shopper fears. The workforce needs to proactively talk so purchasers perceive how their investments relate to their wealth plan, and know the workforce has a disciplined course of, no matter what the market is doing. Wong additionally needs to put money into their credentials, to allow them to maintain bettering service.

Whereas the workforce had these pillars earlier than the pandemic, she mentioned they extra proactively communicated with purchasers – by cellphone or by Zoom conferences – throughout it.   

“If any person calls to request it, then we haven’t completed nearly as good a job as we may have as a result of we may have been extra proactive,” she mentioned. “That form of proactive communications builds confidence within the relationship. It additionally builds belief.

“We work actually onerous to supply readability, converse the reality, and handle expectations so the purchasers really feel there's a roadmap forward, and so they really feel extra empowered to stroll the trail of uncertainty and make good decisions and never succumb to the fears they may in any other case fall sufferer to. That’s why this award is significant to me as a result of it helps to showcase what I really feel is a finest practices method.”

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